Identity
Packaging
'Process Coffee' pushes against the expectations of a typical coffee brand. The identity is highly influenced by 90s skateboard culture, helping to capture an approachable, upbeat and personal attitude to speciality coffee. After creating the brand identity, we drew further 90s inspiration from skateboarding videos to develop a packaging concept centred around the VHS tape. With different paper finishes, deboss details, and nostalgic design, each coffee brewer is immersed in an engaging experience from sleeve to cassette and inner bag.
