The Seven Year Cap +

Guilt Trip

2016 to 2021

Identity

Name Generation

Messaging

Illustration

Spaces

Packaging

Social Content

Dusty road trips, the spirit of neighbourhood diners and greasy shop life inspired the concept brand we created for Guilt Trip. From the name itself, identity, messaging, interior and exterior design, merch, packaging and content creation - we've been their creative partner from the very beginning in East Belfast to their multi-location status today.

The world of coffee and donuts has infinite expressions available to itself but is more stereotypically bubbly and fun. We took a more serious approach to the buzz of caffeine and sugar. Pairing sweet and serious helped to create a delicate balance of delight and tenacious.

We've helped Guilt Trip pair a unique voice with edgy visuals to build their multi-location enterprise of destination-worthy shops.
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